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Research
Through our many years of expertise in this field we offer a full range of Quantitative and Qualitative Market Research to help businesses make better decisions. We provide Market Research Solutions and Industry Sector Insight, covering market information needs on: • The Consumer Industry (FMCG) - Manufacturers, Brand Owners, Retailers, Retail Stores, Advertising Agencies. We provide customised research and advisory solutions on Brand Equity, Purchasing Behaviour, Growth Opportunities, New Product Development, Concept Tests, Brand Name Tests, Packaging Tests, Product Tests, Customer Loyalty and Satisfaction, Customer Segmentation, Market Segmentation and Positioning, Usage and Attitude.
•Political & Social - Political – Political Parties, the Media, Public Sector and Government Bodies, non-Government Organisations and Institutions. We cover elections with political and electoral customised research, polling and voting intention, providing our recommendations based on reliable data. We inform clients about the major trends and how the public is feeling about its elected leaders. Social Policy areas (education, health, social services, environment, labour market, public transport, justice, immigration, community integration etc),
• Behaviour Change and Social Marketing (to plan, implement and evaluate)
• Setting Policy Strategies
• Strategic Research (Policy Development and Test, Communication Policy and Test, Trends)
• Programme Evaluation (assess the impact and effectiveness of government and non government programmes) • Automotive – Automotive and Tire Manufacturers and Representatives, Dealers, Component Suppliers, Repair Providers, Parts Distributors, and Advertising Agencies. Market Research Needs, Defining New Market Segments, Market Positioning, Product Testing, Monitoring Product Quality, Sales Promotion and Brand Advertising Tracking, Corporate Image, Dealer Attractiveness, Loyalty and Satisfaction. • Mobile Telecommunications – The consumer relationship with Mobile Telecommunications and Mobility for marketing purposes. The importance of mobile telecommunications to the consumer, consumer brand usage and brand equity, the need and usage of new mobile services(sms, mobile banking, email, social networking, music, games, internet, imaging and video).
• Finance – Retail and Commercial Banks, Investment Companies, Payment Organisations and Insurance Companies. Research for Marketing Solutions, Brand building, product development, brand positioning, brand differentiation, pricing, communications, segmentation, client orientation, service excellence. • Opinion Polling – Political Social and Economic Track public opinion and reaction on political campaigns, as well as legislative and policy issues. • Stakeholder Management – Customers, Employees, Distributors, Shareholders and General Public Understand and Manage Company’s relationships with various groups in order to remain competitive. We conduct benchmarks that help our clients to grow profitably by measuring and managing resources for best business performance; to develop strong customer relationships, committed employees and successful relationships with their suppliers and shareholders. • Shopper Behaviour – Manufacturers and Retailers
Understand what motivates shoppers and influence their behaviour and decisions. We explore starting from the shopper’s decision to go shopping (shopper’s type, the type of occasion, the state of mind, the channel choice, pre-planning, retailer choice, retailer experience, the store layout, store dynamics, store atmosphere, shopping style, shopping basket, shopping route, in-store communication and advertising, shelf layout, store signage, promotions, packaging standout, packaging communication) up to the shopper’s purchase decision.
We collect data through different methodologies e.g. Face-to-face Interviews, Telephone Interviews, Omnibus Surveys, Tracking Studies, Self-Completed Questionnaires and for faster results On-Line Research. Through Qualitative Research we track true customers, consumers or people perceptions using methods such as Focus Groups, In-Depth Interviews and Observations. We tailor or customise solutions to address precisely the questions and issues that are unique to each and every client.
Our dedicated senior research consultants combine extensive research experience with an unrivalled knowledge of industry sectors. They are talented creative and passionate people providing to clients different ways and concepts to help them identify and exploit marketing opportunities.
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